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Delowar Hossain
Jun 14, 2022
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Many product people are very interested in psychology, thinking that psychology is everywhere in life and in products. But when you study psychological knowledge, you will find that many executive email list classics such as "The Analysis of Dreams", "Introduction to Psychoanalysis", "Inferiority and Transcendence" are too far away from the present, and the various theories mentioned in them can be heard. It is not so easy to understand executive email list and difficult to apply in practice. But what I want to say is that psychology is not far away from us. There is a lot of psychological knowledge in the current popular Internet products. So I plan to write a series of columns, named "Talk about the psychology in products" ——Interpret the complex theories in psychology in a down-to-earth way, and executive email list supplement the current Internet cases to help friends understand and absorb them, so as to better apply them in practice. Today's theory is: the scarcity effect. Interesting analysis The "scarcity effect" is very simple to understand. There is an old saying that "what is executive email list rare is precious". In short, the more scarce things are, the stronger people's willingness to buy. The "limited-time purchases" we see on e-commerce websites, the 100th anniversary commemorative coins recently issued by the central bank for Nankai University. The co-branded T-shirts launched by Uniqlo and KAWS, etc. are all common applications of scarcity effects in life. So why does the scarcity effect cause users' desire to executive email list buy? I think there are two reasons behind this: First, the scarcity effect induces people's anxiety, and it is easier for people to make purchasing decisions in order to relieve anxiety; Second, the scarcity effect induces people's aversion to loss, and users will make purchase decisions executive email list because they worry that they will not have the store if they leave the village. Although the scarcity effect is easy to understand, it is not easy to make good use of it.
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Delowar Hossain

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