Jan 15, 2022
In Strategy Theory Discussion
Geo-targeting is a way of delivering information based on the local location of the target audience. Using geo-targeting helps select only interested potential customers and exclude irrelevant customers.What is broad geo-targetingSuppose you sell office chairs in a store located in Walnut St, New York. This is the only offline store, but you are ready to deliver chairs to nearby cities by courier after placing an order in the online store. Your target audience is people living in Cyprus Mobile Number List nearby streets, as well as internet users in New York and nearby cities.Suppose you decide to create an advertising campaign for those who are ready to order chairs to be delivered to another city. Residents of nearby streets already know your store offline.With geo-targeting, only people who see ads on your store who are permanently or temporarily located in a specific territory that you specify in the ad campaign. When you create it, the number of conversions to your site increases and, therefore, your sales on the Internet increase. You only pay for clicks from relevant visitors.If you do not set up geo-targeting and run the common contextual advertisement, the ad will be displayed to residents of distant cities and countries who are not interested in purchasing your product. They won't order it because of expensive shipping, but you'll have to pay for each click. Therefore, it pays to focus your efforts on the audience in a particular location, so that transitions to the website are relevant and the advertising investment is justified.You can set up geo-targeting via search engines and social networks. An ad should be fitted to a single page of your website.Benefits of geo-targetingEasy configuration in the interface of popular social networks and webmaster tools (Google Adwords);division of potential customers into groups (segments) to create distinct advertising campaigns;tracking campaign statistics and the ability to adjust them;filtering out irrelevant visitors.The main advantage of such advertising is the effective attraction of new customers. In this case, it is important to correctly configure the placement of the advertising campaign.How to set up geo-targeting in Google AdwordsWhen you start creating an advertising campaign in Adwords, you are offered to specify the geography of future advertising.Geotargeting settings and location in Google AdwordsHere you can select the type of future advertising, from the physical address of the store, office or by selecting the desired region. If you want the ad to be shown only to those who are near the store, choose the first option. If you want this ad to be shown to residents of the whole city, the second option is relevant.Next, specify the exact address or city of the location and the radius of the advertising campaign.Location radius in Google AdwordsThe minimum radius is 5 kilometers. The territory will be marked with a circle on the map. You cannot change the borders manually.