Apr 09, 2022
In Strategy Theory Discussion
"At present, Baidu has two points as an e-commerce business for agriculture, rural areas and farmers. First, there are zero commissions for farmers' creators, as much as they sell, and there is no commission. Second, farmers who start broadcasting will have 15-day traffic support to help newcomers get through the adaptation period. "A relevant person close to Baidu said this to the Internet Jianghu. Facts have proved that when creators are supported by the platform of emerging e-commerce forces, they can improve their e-commerce monetization ability. Take A Hong, the exclusive creator of Haohao Video, for example. Before Double 11 last year, he tried to put navel oranges from his hometown on his account "Rural Orange". The combination of short videos and live broadcasts sold 500,000 catties in two months. A Hong is not an exception. Some people benefited from the "Warm Spring Project" launched by Haohao Video last year. Chen Zifang, an armless guy from Badong, Hubei, solved the problem of selling several tons of unsalable blood oranges through a live video broadcast; all sms marketing service the agricultural special products of the poor households in the hometown of "Xianye Bamei" were sold out; Fengjie county magistrate and secretary only spent half an hour 2,000 catties of slow-selling navel oranges were sold.