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Mahfuj Alom
Jun 16, 2022
In Strategy Theory Discussion
For a product, meeting user needs is only a basic requirement; only clarifying product values ​​can take the product to a higher level and give it the ultimate soul. bulk sms service The first time I listened to product values ​​was a few years ago. I just entered the product gate and listened to a product lecture. A big coffee said that making products not only solves user needs, but also needs to have clear values. What the hell is product value? It sounded imaginary. At the time, I thought he was just talking about it casually. However, a recent discussion in the WeChat group about the product design of "smart water cups" made me start to pay attention to product values: Everyone in the group bulk sms service discussed the product demand of smart water cups around the behavior flow of drinking water from smart water cups in the office scene. Coach Ye Chong, founder of Qiming Business School, sent three pictures to discuss their design angles with everyone. Suddenly someone asked, they all look good and have their own application bulk sms service scenarios, so how can we know who is the best practice in the industry? Coach Ye replied with a very incisive text: Look at the values: C is the best practice if your values ​​are to get the most benefit for the user at the least cost. (You can drink water at your fingertips) If your value is regular activity to be healthy, then B is the best practice. If your values ​​are making water affordable for everyone, a $3.90 glass might be the best practice Best practice is the product or service that takes the values ​​you subscribe to to the extreme (currently). In reality, a best practice for getting enough water is a big enough cup. Neither intelligence bulk sms service nor instant heat is required. The embarrassing part is that product managers who are smart water cups often want to be "smart", but have no clear value appeal. " This made me face the value issue for the first time. 01 What are product values What are product values? I have read a lot of articles and checked Baidu bulk sms service Encyclopedia, but I haven't seen a more clear and fitting definition. The product values ​​I understand are not what value is provided to who, it's that simple. At this time, it cannot be defined in a very clear sentence. But you can clearly know that it can guide you to make some judgments in product design: What's most important? Encourage what? reject what? Who is more important (who to protect in a multi-party conflict)? For bulk sms service example, as an e-commerce platform, Taobao's value criterion is "buyers first, sellers second". In terms of product design, it provides many buyers with an entrance to communicate and complain,
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Mahfuj Alom

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