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Maichel David
Apr 09, 2022
In Strategy Theory Discussion
Now, LV has hired trend designer Virgil Abloh as art director to create more new elements, and has carried out many cross-border joint names, which has become no longer difficult to reach, and has a more comprehensive image display. We cannot use the summary at the beginning of the article to explain a similar phenomenon happening Fax List in luxury brands. For another example, the 0-sugar sparkling water launched by the new consumer brand Yuanqi Forest, regardless of product function, price, or the Japanese-style brand and product image that has been borrowed from the beginning, is very similar to the need for middle-class users to gently reconcile with the world. Muji. But in the Primordial Qi Forest, you don't feel the slightest sense of reconciliation with the world. It is both delicious and good-looking, I want all Fax List of them, which is the true portrayal of young people at the moment. This article will use a more comprehensive perspective and logic to explain the relationship and application of "psychology" and "social tonality" in business. The first part explains and analyzes the relationship and application principles between "psychology" and "social tone", and the second part describes how to implement brand marketing and consumer product innovation. Both theory and practice, Enjoy. 1. Satya's Iceberg Theory The high-end is vaguely sad and compassionate; the mid-end should be gentle and reconciled directly; the low-end should be happy, and the entry should be angry. It sounds a lot like a person's emotions. We often say that to create a brand image is to create a personality. People with strong empathy can even think of the expressions of these four different images. We need to introduce Fax List a psychological model as a tool to help us identify and locate. Not Maslow's Hierarchy of Needs, nor the Twelve Personality Theory derived from Jung. It is the "Satya Iceberg Theory" model that accurately describes personal behavior and self-cognition. Satya's iceberg metaphor theory includes seven levels.
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Maichel David
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