Jul 30, 2022
In Strategy Theory Discussion
While social media is a key marketing channel for any cell phone number list business, consumer-driven community management just sounds like fun. In fact, unless you're a social media strategist for a B2B company, I bet most of the cell phone number list brands you follow on social media aren't your software companies (eek), or financial companies or office management applications. However, as a social strategist, I follow tons of brands I've never bought anything from, just to get a feel for their aesthetics, brand voice, and basic engagement strategy. Establish your brand aesthetic Your brand aesthetic is the cell phone number list first thing you or your marketing team should establish before embarking on the social strategy. And let's be honest, consumer-facing brands are much better at using creative teams to create a cohesive brand aesthetic. This means everything from your cell phone number list brand colors to voice and tone. No, I don't think your Instagram grid or LinkedIn feed should be completely consistent, but every post should reflect your brand. Write a brand tone guide While design and copy are equally important for all social media posts, I think it's easier to match the tone to existing brand design than the cell phone number list other way around. If you haven't already written a more general tone guide for your business website and marketing materials, start there. Decide on tone from formal (eg, press releases, news announcements, executive team emails) cell phone number list to casual (eg, social media and promotional emails). If you're having trouble, start by identifying words you absolutely would never want to use on social posts. After that, identify the cell phone number list words you like to use to describe your offer, from slogans to marketing campaign titles. These exercises should help you develop guidelines for your social media managers. And while you're getting started, check out other tone guides for ideas. We have one here at WordStream , and MailChimp's guide is also one cell phone number list of my favorites. Create social personas Not all social channels are created equal. So even though LinkedIn and TikTok are run by the cell phone number list same social media marketer, they should definitely treat them as separate entities. I found it easier to follow the cell phone number list social media tone guide and create “buyer” personas for each channel. Host contests and giveaways While it might seem like an inexpensive way to attract new followers, running a social media giveaway is tried and true — and stolen straight from the cell phone number list social media influencers handbook .) influencers usually choose their own merchandise to give away, which is also a great choice for B2B accounts. Let's be honest, what company wouldn't love cell phone number list to save two months off a software subscription!?